At the turn of the 20th century Verbier was little more than a few farmer’s huts and cattle pastures. It’s potential as a ski resort was discovered in 1925 when a group of keen mountain men hiked up 15km from Sembrancher in order to ski back down again.
Now, thankfully, it’s only the most fervent of ski tourers who need replicate this journey as the first lift system was installed in 1946 and in 1951 the lift company hired its third employee! Over the next 10 years Verbier expanded as a holiday destination but still essentially remained a small alpine village. It was not until the ski boom of the 1960’s that it was established as the snowsports mecca that it is known as today.