Macbirch Wine Shop
Regarded as the oldest wine shop in Verbier, Macbirch was founded over 38 years ago.

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This month sees the start of the winter season
The ski lifts are preparing to open and the Christmas holidays are on the horizon.
December is an exciting and magical time to be in Verbier with the lead up to Christmas and New Year. The snow is building, the people are arriving, and the opening parties in the many fantastic bars create an energetic atmosphere in town.
We can expect sports competitions, opening parties, and there will obviously also be lots of festive celebrations including a visit from a certain Samichlaus (the Swiss Father Christmas). As you are no doubt aware, most things in December revolve around the last two weeks of the month, schools break up and travellers from near and far descend on the valley. There are a plethora of events coming up, from parades to special Christmas menus and New Year's blowouts.
Read on for a look at what we like to do in resort throughout December.

Whilst there will be snow up the mountains, a white Christmas is never a guarantee in the resort itself. However, it's definitely cold with temperatures averaging from -6°C to 2°C, with around 11 days of snowfall. Make sure thermals are on your Christmas list.

The opening of the ski areas is usually around the middle of the month, with full opening by Christmas. Of course, this absolutely depends on the snow conditions, so keep an eye on our news page and social media as we'll le t you know as soon as there's any new information.
Christmas and New Year is a popular time for families, so the slopes are noticeably busier as soon as the holidays begin. Fortunately, the 4 Vallees ski area is so vast, that even in high season you can find quiet slopes and minimal lift queues. Here are our insider's top tips for the school holidays:
If, like a lot of people, you like to follow several hours of exercise with several hours of drinking, especially during the festive season, you can hit up any of a number of local après-ski sessions. Down at the bottom of the slopes you'll find a range of eateries and bars offering great music, delicious food and happy hours. For late-night entertainment, the clubs hold special nights on most days of the week.
Always a big night, the town is full of revellers popping Champagne corks. The restaurants will be busy, so it would be best to make a reservation to ensure you can get a table, and many of the bars and clubs are ticket-only, so if there's somewhere you plan to see the New Year in, make sure you've planned ahead.
Regarded as the oldest wine shop in Verbier, Macbirch was founded over 38 years ago.
1936 Bar, located between Les Ruinettes and Verbier, is the ultimate après-ski destination for skiers and snowboarders. Comprising two cosy yurts, the bar offers a warm and inviting atmosphere, perfect for relaxing after a day on the slopes before heading into the heart of Verbier.
Al Capone Wine Bar in Verbier is the perfect spot for wine lovers and anyone seeking a relaxing mountain experience. The bar is known for its extensive wine list, offering local and regional varieties, most of which can be sampled by the glass, making it easy to discover new favourites.
Pub Mont Fort in Verbier has been a cornerstone of alpine après-ski since 1977, welcoming skiers, snowboarders, and adventurers from around the world. Known for its lively atmosphere, the pub combines a globally inspired menu of drinks and food with some of Verbier’s most iconic parties, live music events, and select live sports broadcasts, making it a must-visit destination in the Swiss Alps.
Le Mouton Noir Bar in Verbier is a vibrant mountaintop venue that combines stunning views with lively entertainment. Conveniently located on the piste, right next to the top of the Medran lift station, it’s easily accessible for both skiers and pedestrians, making it the perfect stop for après-ski drinks or a relaxed break in the mountains.
A taste of Japan has arrived in Verbier. Hidden inside the lounge of Hotel Cordée des Alpes, Rōpu Sushi Bar ロープ blends alpine charm with Japanese precision. Here, fresh fish meets mountain air - an unexpected harmony that feels both refined and relaxed.
Christmas is synonymous with school holidays. As hundreds of children and their families descend on the pistes, the town puts on a show for them. There are lots of activities to keep the little ones entertained on and off the mountain.
There is so much to do in Verbier in December with or without children, from walks through the forest at night on snowshoes, to sledging behind dogs or horses… for a look at what else there is to do at this busy time of year, take a look at our pages below.
Fancy doing something different? Explore the beautiful natural scenery of the 4 Valleys by venturing off the beaten track on snowshoes.
The Fly Verbier team invites you to come and take a tandem flight with them in the beautiful surroundings of the Val de Bagnes,
With so many families visiting Verbier for the festive season, there is a real child-like excitement as the big day draws ever closer, and when the streets lights are turned on, it's hard to ignore that Christmas is nearly here.
You'll also witness torchlit descents, parades and parties galore as the big day and New Year approaches.
Discover the magical world of the forest after dark and enjoy some Valais specialities along the way.
The Verbier Bike Park are organising the latest edition of the SnowDay4Bikes, a fun event where you get to descend the snowy pistes of Verbier on a bike.
If you fancy a bit of night time exercise and a moonlight adventure, La Tzoumaz-Sovoleyres ski area is open to enjoy evening ski touring.
Take part in the Trail Blanc, a winter snow running trail race.
One of the highlights of the Freeride World Tour competition season, as amateur and confirmed riders attempt to gain points to improve their placement in the rankings and seeding list.
A family friendly and amateur race on sledges on the longest Suisse track around (4km long and with 540m descent).
December is a magical time to come to Verbier. Book your holiday now and enjoy Christmas in the snowy Alps.
Find out all about what is happening in the Verbier valley and how to make the most of your time here. The latest news, reviews of fun activities, current events and the trendiest restaurants, as well as interviews with leading locals, insider's guides and our top choices for things to do, see and experience in the valley. Plus, during the winter season, our famous snow reports and dump alerts all in the same place.
See allLatest News & ReviewsThe resort is the home of the Xtreme Verbier, the final stop on the Freeride World Tour. This extreme skiing and snowboarding contest is held on the famous Bec des Rosses mountain in March. During the summer months, the resort is home to the Verbier Festival, a classical music festival of international acclaim, the Grand Raid Cristalp mountain biking competition and the Grand Concours Hippique horse show.
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