Macbirch Wine Shop
Regarded as the oldest wine shop in Verbier, Macbirch was founded over 38 years ago.
A busy time in resort coinciding with some great skiing conditions
A popular time to ski the slopes of Verbier and there are a number of good reasons for this.
Firstly, half-term school holidays make this the ideal month for a family winter getaway. Secondly, the longer days mean the lifts can stay open later than in the early part of the season, giving you more shred for your heard-earned ‘bread.’ Thirdly, the snow conditions are traditionally at their tip-top, absolute best.
With the school holidays in full force, on the slopes and throughout town it's buzzing with activity. Verbier lays on plenty of entertainment, with regular events and parties going on around town.
Read on for a look at what we like to do in resort throughout February.

Occupying the middle month of the season, February benefits from all the early-season snow whilst suffering none of the inevitable melt-off that occurs towards springtime. There is still regular snowfall and very much like January the average daily temperatures generally fall between a high of 1ºC and a low of -8ºC, with around just over five hours of sunshine. Still very much a time for wearing a thermal under-layer.

February is a popular month for families so the slopes are noticeably busier as soon as the four-week school holidays begin. Fortunately, the 4 Vallées ski area is so vast, that even in high season you can find quiet slopes and minimal lift queues. Here are our insider's top tips for the school holidays:
If, like most people, you like to follow several hours of exercise with several hours of drinking, you can hit up any of a number of local après-ski sessions. Down at the bottom of the slopes you'll find a range of eateries and bars offering great music, delicious food and happy hours.
For late-night entertainment, the clubs hold special nights on most days of the week.
Regarded as the oldest wine shop in Verbier, Macbirch was founded over 38 years ago.
This piste-side restaurant and bar is the perfect spot to enjoy a bite to eat on the slopes.
A taste of Japan has arrived in Verbier. Hidden inside the lounge of Hotel Cordée des Alpes, Rōpu Sushi Bar ロープ blends alpine charm with Japanese precision. Here, fresh fish meets mountain air - an unexpected harmony that feels both refined and relaxed.
Pub Mont Fort in Verbier has been a cornerstone of alpine après-ski since 1977, welcoming skiers, snowboarders, and adventurers from around the world. Known for its lively atmosphere, the pub combines a globally inspired menu of drinks and food with some of Verbier’s most iconic parties, live music events, and select live sports broadcasts, making it a must-visit destination in the Swiss Alps.
1936 Bar, located between Les Ruinettes and Verbier, is the ultimate après-ski destination for skiers and snowboarders. Comprising two cosy yurts, the bar offers a warm and inviting atmosphere, perfect for relaxing after a day on the slopes before heading into the heart of Verbier.
The Loft Bar in Verbier is a welcoming spot for après-ski fun, offering a lively atmosphere for guests of all ages. Regular live music and DJ sets keep the energy high, making it the perfect place to unwind after a day on the slopes or to start an evening of entertainment.
February is traditionally the most popular month for family ski holidays and Verbier knows how to cater to the little ones. There will be tonnes of activities and entertainment both on and off the slopes including workshops for kids, introductory climbing sessions, night snowshoe treks or farm visits among many other things. Check our events calendar for a full rundown of family-friendly activities.
Fancy doing something different? Explore the beautiful natural scenery of the 4 Valleys by venturing off the beaten track on snowshoes.
The Fly Verbier team invites you to come and take a tandem flight with them in the beautiful surroundings of the Val de Bagnes,
Verbier is an upmarket resort, welcoming wealthy visitors from all around the world every winter, so it comes as no surprise that there are plenty of fine restaurants in town to enjoy a romantic meal with your loved one this Valentine's Day. Savour a delicious French-inspired menu made with local produce, gourmet tapas or Alpine fare on a rooftop terrace.
There's also plenty of events on the snow, from big international competitions, to a little sledging between friends.
If you fancy a bit of night time exercise and a moonlight adventure, La Tzoumaz-Sovoleyres ski area is open to enjoy evening ski touring.
Discover the magical world of the forest after dark and enjoy some Valais specialities along the way.
The grand finale of the Freeride World Tour, the eyes of the freeride world will be firmly on Verbier to see who will be crowned king and queen of this high stakes sport.
The Philippe Roux Challenge is your chance to have a try at the famous Giant Slalom. Children and adults are all invited to come and text their skills every Saturday on the Savoleyres slalom course.
Verbier's own Easter egg hunt is open to children two to 12 years old.
The Patrouille des Glaciers (PDG) is the ultimate ski mountaineering event in which military and civilian teams of three compete to win this prestigious race.
While February is probably the busiest month in Verbier, follow the tips above and you should be able to avoid the worst of the queues and bottlenecks and find yourself riding great snow under often-sunny skies – the perfect mix. Bon ski!
Find out all about what is happening in the Verbier valley and how to make the most of your time here. The latest news, reviews of fun activities, current events and the trendiest restaurants, as well as interviews with leading locals, insider's guides and our top choices for things to do, see and experience in the valley. Plus, during the winter season, our famous snow reports and dump alerts all in the same place.
See allLatest News & ReviewsThe resort is the home of the Xtreme Verbier, the final stop on the Freeride World Tour. This extreme skiing and snowboarding contest is held on the famous Bec des Rosses mountain in March. During the summer months, the resort is home to the Verbier Festival, a classical music festival of international acclaim, the Grand Raid Cristalp mountain biking competition and the Grand Concours Hippique horse show.
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